Offering
a collaborative, electronic process can meet your customer’s expectations and
evoke a sense of loyalty. This can translate into greater customer retention
and wallet share. Whether a customer is opening a new account, applying for a
credit card or making an account change, tablets offer an interactive way
for customers and representatives to complete a transaction.
From
ICICI to the HDFC, every major bank in India offers tab banking. Although
tablets are considered mobile devices, they have a place in a bank’s multiple
business channels, including the branch. In fact, tablets could close the gap
between the customer’s satisfaction rating and the bank’s perception of their
service. In addition to improving customer service and potentially appealing to
a broader audience, tablets offers a wide array of benefits to the banks, such
as,
Going
Paperless:
By adopting an e-process that includes electronic signature capabilities,
there’s no need to print and waste papers. The process is totally electronic
from start to end, saving banks the cost associated with managing papers.
Multichannel
Support: The
same tablet application can be used in-branch, in-field and even by customers
in the comfort of their own home. A similar process across multiple
environments makes a bank’s multichannel strategy a reality while contributing
to a better customer experience.
Collaborative
Process:
Instead of a stiff customer/representative interaction, tablets promote
collaboration.
Tablets
are versatile devices that banks uses as leverage to improve the customer
experience and benefit the organization by implementing paper-free, efficient
processes.
