A call center is a physical place where customer and other
telephone calls are handled by an organization, usually with some amount of
computer automation. Typically, a call center has the ability to handle a
considerable volume of calls at the same time, to screen calls and forward
those to someone qualified to handle them, and to log calls. Call centers are
used by mail-order catalog organizations, telemarketing companies, computer
product help desks, and any large organization that uses the telephone to sell
or service products and services. Two related terms are virtual call center and
contact center.
When customers experience issues with your product or
service, the top priority and main goal is to provide immediate help and
consistent answers to prevent negative feedback or product/service returns.
Services
Contact
centers run support or help desks, which regularly answers technical questions
from customers and assists them using their equipment or software. Support
desks are used by companies in the computing, telecommunications and consumer
electronics industries.
Dynamics
A contact center
supports interaction with customers over a variety of media, including
telephony, e-mail, and internet chat. A telephone answering service is a more
personalized version of the call center, where agents get to know more about
their customers and their callers; and therefore look after calls just as if
based in their customers' office. Calls may be inbound or outbound.
Inbound calls are made by consumers, for example to obtain information, report
a malfunction, or ask for help. In contrast, outbound calls are made by agents
to consumers, usually for sales purposes (telemarketing).
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